China South Publishing & Media Group Brand Operation Center
"Focus" – The sound of light, from tradition to diversification. This transformation fully integrates Central South Media's corporate culture, cleverly enhancing the potential of the space by utilizing the existing building structure.
Using "book pages" as the design element, the piece perfectly blends the weighty feel of brass with the ascending form of the sculpture, symbolizing the vitality and energy of the enterprise. The "book pages" are intricately detailed with engraved manuscripts from master artisans, reflecting the essence of cultural heritage and its significance. The design is modern, substantial, and rich in form.
Artisan's Creation
Main Device_LG
With the theme "Carrying the Torch, the Legacy Continues with Me." the design uses a "flow of characters" to represent the journey from the origin of civilization, the birth of writing, and the development of the publishing industry, to the story of Zhongnan Group. It incorporates symbolic characters drawn from these stages, combined with elements of ancient Chinese "movable type printing." The design employs both metal and resin casting, transitioning from solid to ethereal from bottom to top, showcasing characters and symbols related to civilization, culture, publishing, and Zhongnan.
